For our media production we established an audience profile. We profiled our into the audience demographic of ABC1s. These are upper to lower middle class individuals. In terms of psychographics we looked at how our audience could be profiled by means of social class, lifestyle and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases will reflect that persons characteristics and patterns of living. The main one we picked out for our audience is the explorer due to the fact that our film is a niche topic, which is often not touched upon, therefore leading us to believe that they might seek to consume our media product in terms of discovering and learning about the issues within our product.
The profiles above were created by the advertising agency Young And Rubican.
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