Target Audience Profile

The Target Audience for our Short film, Misconception are between the ages of 15-20 and the majority are female. Most do not watch short films but watch a lot of feature length films, including going to the cinema. Their preferred method of viewing is online streaming. The Thriller genre was popular among those who are our Target Audience.

Demographics 

Our audience demographic our those in categories ABC1 because Short Films are commonly considered as high cultured and elite. Those in ABC1 have a professional occupation.

Psychographics 

The target Psychographics of our short film could be, The Explorer because not many people choose to watch short films but the explorer are often trying out new ideas and experiences. Our target psychographic could also be, The Aspirer and/or, The Succeeder.


The Aspirer - Materialistic, acquisitive people, who are driven by others' perceptions of them rather than by their own values. as a result, they respond to what others perceive as being superficial: image, appearance, persona, charisma and fashion. an attractive pack is as important to them as its contents. Their core in life is for status.

The Succeeder - They possess self-confidence, have a strong goal orientation and tend to be very organised. as a result, they tend to occupy positions of responsibility in society. their investment in the status quo means they tend to support it. when it comes to brands, they seek reward and prestige, and will often seek out the best, because that is what they feel they deserve. on the other hand, they also seek out caring and protective brands - their aggressive attitude to life means they need to relax occasionally. Their core in life is for control.